Are new video game IPs being marketed poorly?

Video games, like all media these days, have a problem focusing on existing IPs, ranging from reboots and remakes to endless sequels to offshoots nobody wanted. Movies do it (hello, female Ghostbusters and the Universal Dark Universe). TV shows do it (Marvel’s ABC shows that aren’t exactly as popular as the movies). Video games do it (Call of Duty has so many sequels, WWII is now a necessary subtitle instead of an assumption).